The Living Brand Workshop

Transforming your frontline people into Living Brand® Champions. To ensure continued success in a competitive market, customer focussed organisations must engage in team training that connects and encourages individuals to become the ‘Living Brand®’ for your customers. Bridge Training and Events works closely with customer focus companies to transform employees into Living Brand champions.

The Living Brand® concept works and the core of your business – your front line people and enables organisations the assurance that their people have consistent service delivery in-line with the company’s vision. With increasing demands for customer service and sales excellence put on our customer facing teams coupled with such a diverse and transient workforce it is imperative that your team are not just employees but Living Brand® champions.

KEY STEPS:

  • Becoming a Living Brand® and inspiration to your team and your organisation
  • Building a bridge from your marketing department to your front-line team
  • Creating a intricate web of Belief, Skills and Attitude
  • Following the Bridge four step process to developing Living Brands
    • Stage One: Building your Brand
    • Stage Two: Becoming the Brand
    • Stage Three:  Owning the Brand
    • Stage Three: Keeping the Brand Alive
  • Managing motivation, support and the balancing act of numbers, people and ‘now’ your Living Brands
  • Ensuring that customer’s expectations are meet and exceeded through your Living Brands

Who should attend?

First-line managers and team leaders interested in taking their brand off the page

Delivery Option:

Offered both on and in-house and open workshop basis

more bridge favourites