The Living Brand® Articles

Connect your people to your brand moving from the front-line into Living Brands®.

CCA White Paper

In the current economic climate, it is imperative that companies concentrate on building a lasting and secure bridge between its marketing function’s vision for the future and the service delivery offered by front-line and leadership teams. This will enable an organisation’s engagement to match or exceed the customer’s expectation from the brand and to transform employees into Living Brand Champions. Download full article in PDF

Customer Service living brand®

Your brand needs to be represented in every customer interaction. Download full article in PDF

Mice living brand®

As the Meetings and Incentive Travel market grows in the Middle East, Dale Smith visits the UAE and writes for MIME Magazine. Download full article in PDF

Personal Living Brand®

Build your own Living Brand for your professional and personal life. Download full article in PDF