The Living Brand® Workshop

Move your team from the front-line into proactive Living Brands®, move words into actions and more importantly keep this momentum alive and well.

The Living Brand® series will be underpinned by a range of training approaches including short demonstrations, skills practice, reflection and discussion about brand values, common customer occurrences, and effective strategies implemented by peers.  It is designed to connect your people to your brand vision and turn marketing speak it deliverable actions by the front-line team.

Key Steps:

  • Becoming a Living Brand® and inspiration to your team and your organisation
  • Building a bridge from your marketing department to your front-line team
  • Creating a intricate web of Belief, Skills and Attitude
  • Following the Bridge four step process to developing Living Brands
    • Stage One: Building your Brand
    • Stage Two: Becoming the Brand
    • Stage Three:  Owning the Brand
    • Stage Three: Keeping the Brand Alive
  • Managing motivation, support and the balancing act of numbers, people and ‘now’ your Living Brands
  • Ensuring that customer’s expectations are meet and exceeded through your Living Brands

This workshop will be tailored to:

  • Bespoke to meet the needs of your organisation
  • Utilise your current brands values
  • Integrate with any existing training that has or is planned to take place
  • Work as an induction programme for new members of the team
  • Act as a management tool to motivate existing staff