Lloyal relationships by 'loving' our customers?

 

Browsing through Amazon's listing of 2,145 books on 'lasting love' it seems that the ingredients that love gurus recommend applying to secure superb personal relationships for life could be successfully applied to our customers.

How strong is your relationship with your customers? Here are some of those key ingredients:

1. Validation - do your customers trust that you put them first?

2. Responsibility - are you fulfilling your service promises?

3. Appreciation - do you say thank you? Afterall your customers are the life-blood of your business.

4. Commitment - are you in it for the long-haul? Are you constantly evaluating your customer's needs and growing successfully through the relationship?

5. Integrity - are you acting in your customer's best interests at all times?

6. Communication - are you connecting with your customers and continuously learning about how to improve through that dialogue?

7. Celebration - are you recognising and valuing your relationship? As Tariq Mahmood from Insight 100 says, 'Loyalty should be sought, nurtured and valued but never taken for granted.'

And finally, one of my favourite films is Jerry Maguire. For those of you who've seen it, how many of you could say, hand on heart, that when your customers think of your first encounter, they can truly reminisce and say 'you had me from hello!'

Happy Valentine's Day!