Transforming you frontline teams into Living Brand Champions

 

In these unprecedented times lays a fantastic opportunity for organisations to distinguish themselves from others by showing customers that they really do deliver on their brand promises.  The upcoming Living Brand Champions Conference being held on December 1st 2009 in Central London will tackle this topic and answer the question of ‘what will separate the mediocre from the fantastic’ as we move down the road to recovery. 

This topical event is well timed, as in the current economic climate it is imperative that companies concentrate on building a lasting and secure bridge between its marketing function’s vision for the future and the service delivery offered by frontline and leadership teams. This will enable an organisation’s engagement to match or exceed the customer’s expectation from the brand and to transform employees into Living Brand Champions. Hear from organisations that have succeded in utilising their frontline teams to create customer advocacy such as TimeWarner, Intercontinental Hotels, O2, Aviva, ASDA, Bupa, Merlin Entretainment and the Institute of Customer Service.

This market slowdown has made customers wiser and marketing words are no longer enough.  If an organisation wants to regain or maintain customer confidence on the competitive road ahead it must act now. From contact centres to face-to-face customer service, this unique conference experience brings together senior executives from cross industry to network, learn and share best practice on developing frontline service excellence.

When asked about the key message for the conference, Dale Smith, MD of Bridge Training and Events states: “organisations will be remembered most for the behaviours and actions of their customer facing people and it is this connection that will ensure that brand promises are met and exceed by the frontline. 

Further details and booking information, visit www.livingbrand.co.uk or contact us on 0845 362 7729 or by email info@insidebridge.com